The following infographic compares typical adverts for living rooms over the years — from the 1940s up to the present decade.
• Wartime living rooms of the 1940s were very practical and plain. Adverts focused on appliances such as the hoover that could assist in keeping the living room spick and span.
• Post wartime adverts of the 1950s emphasized creating stylish living rooms on a modest budget. The focus was on establishing places to relax. Colour started to creep in more.
• Living room advertisements of the 1960 era were centered on the family home. A mixture of colours, styles, different textures and patterns showed people that creating a living room was all about putting your own stamp on it. Adverts of this time also began to focus on individual pieces of living room furniture, such as a comfy chair.
• 1970s living room adverts shifted their focus to natural furniture & furnishings, bringing outside elements indoors.
• Affordable comfort was the theme for the 1980s, with design trends beginning to take a bolder shape.
• Oversized chairs for indulgent lounging were all the rage in living room adverts of the 1990s.
• By the year 2000, contemporary decor throws back to retro designs of past decades and almost anything goes. Mixing new pieces with old classics is very popular.
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Article and Infographic by Internal Doors